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Lysol to Sponsor Nascar Program

Campaign will shed light on germ protection

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By: TOM BRANNA

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Lysol plans to educate families at Nascar races around the country about the importance of disinfection to help protect themselves from germs and the illnesses they cause. Lysol will activate its sponsorship through comprehensive marketing programs on several levels throughout the year, including customer hospitality, product promotions and at-track marketing. “We’re excited to continue into the 2009 racing season as a proud sponsor,” said Ross Ullman, marketing director at ...

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